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Capturing the illusive attention of the 21st shopper

Statistics show that a customer’s attention is won or lost in just three seconds. With such a narrow window in which to engage potential buyers, a business’s advertising must therefore be clear, vibrant and concise.

A simple solution to this is embedding digital point of sale displays into the retail or business environment. High-definition screens displaying bright colours or vivid images draw the customer in before maintaining their initial intrigue through clever content and considered words. And, unlike traditional static point of sale advertising, digital displays are proven to be far more adept at persuading the customer and influencing their buying decisions. In a world where customers are bombarded by moving images, retail promotion needs to keep up and digital signage can help achieve this.

A major advantage of utilising such a display in a retail environment is the flexibility of use that comes with it. Though the display itself is permanent, its content can vary dependent on purpose. So whether it is an upcoming event, a new product or a major customer promotion the digital signage display can work perfectly with the needs of your business.

Furthermore, in a world increasingly interested in social networking, rolling news and global connectivity digital signage can provide a truly modern mode of marketing. This is because the monitors can be easily synced to the internet allowing businesses to incorporate a world of choice into their on-site promotion activities with the use of RSS feeds and streaming YouTube videos.

Our top tips for creating knock-out digital content:

  • Contrast and legibility – you might have the most creative idea in the digital universe but if the viewer can’t differentiate the designs elements or read the final offer it won’t do your business much good. Always make sure there’s a good contrast between your background and foreground colours, especially when it comes to text.
  • The 3 x 5 rule – Words on the screen are there to communicate a clear, concise message. Don’t clutter your designs with too much text Try not to use more than three lines of text of five words each OR five lines of text of three words each.
  • Let the colour do the selling – Colour therapy has a long and proud history in advertising, and for good reason. Have you ever noticed how many sale signs are red? You will now! This is because the colour red has been linked to an increased heart rate and sense to urgency. Check out this fantastic infographic to learn more about colour therapy in the retail environment:
    How Do COLOURS Affect Purchases?
  • Focus techniques – guide the viewer’s eye to critical information first and create a visual hierarchy in your design. Headlines, graphics, bright colours and high contrast items will pull the eye to them. Size also tells the audience the priority of design elements, as does their arrangement, angles and open space.
  • Use trigger words – Your call to actions must be short, so use the words you have wisely. Examples of trigger words: free; you; save; money; new; instant; results; safety. Trigger words must evoke a need or grab attention.

onquevision digital signage has been designed to make creating your digital content easy, but if you don’t have the time or the marketing expertise our design team are here to help. From full campaign creation to menu board temple set-up we can help your business display a message to capture the attention of even the most capricious shoppers.

Jolliest Ways to Use Digital Signage during the Holiday Season

The holiday season is here which means it’s time to step up the game.

Shopping is on the rise and consumers are out to spend their money on the people they care about.  No matter where potential customers may be shopping/eating/meeting, it is essential that your business beats competitors by making their experience efficient, entertaining and unforgettable.

Whether you are a small business or a large one, digital signage is an extremely powerful medium that will help you increase your ROI all year round. But there are a few things you can do to enhance your sales using digital signage over the festive period that are easy to implement (even after a mug of eggnog).

Display your holiday offers and promotions clearly

Everybody loves a bargain, especially at Christmas.
Show consumers how they can benefit from buying your goods and why they should choose you instead of your competitor three doors down. You might have one screen, a network of screens or still looking into deploying digital signage – but keep your offers and promotions a priority on your display.

Get personal

Give your digital signage an interactive element and make your consumers feel a part of your company. Use a call-to-action such as asking them to tweet about their experience or their favourite Christmas item, follow you on facebook or sign up to your newsletter. All of these things are memorable and will certainly make you stand out from the crowd.

Showcase what makes you different

The power of video and images is astonishing, and people do want to know about the background of your business and why you’re different from your competitors. Display your testimonials and past events this Christmas and show your customers why they are making the right choice by spending with you.

Update content on a regular basis

One of the most exciting features of digital signage is its ability to offer real-time updates whenever you decide. You might have a last minute deal thanks to a seasonal trend, or you may be interested in thinking of
different ways to entertain your customers. If you make the time to update your content regularly you will see a huge improvement on interest and return on investment.

Digital signage is a great way for you to boost your sales and brand awareness throughout the year, but over the festive period taking advantage of all the features is especially beneficial. Shoppers are on the rise, so why not make the most of it this year and start increasing your ROI with a digital signage solution.

Feel free to take a look at our cloud-based onquevision digital signage solution which will allow you to do all of the things listed above and more.

We also have a selection of free Christmas campaigns to wish all your new customer a Merry Christmas, call us today for more information.

10 Great Ways to Promote Your Business This Christmas

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Holiday Decorate Your Website & Logo

Most businesses put up decorations in their office during the festive season. So why not spread the cheer on your website? You can make this really simple by changing the background image to a Christmas tree, replace the O’s in you logo with Christmas bobbles or the I’s with festive candles, or simply chuck a Santa hat somewhere in there. Or you can go all out and have a whole Christmas theme designed for your website. If you’re in retail or have an online store, this is a great idea, especially if you stock season products.
NOTE: don’t forget to update your email signature to match.
Don’t have a graphically creative bone in your body? No problem, the elves at Made2Create can help!

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Free Samples
Celebrate the giving season with your clients and customers by offering free samples. Onquevision are giving away free Christmas animation to all our clients to say Merry Christmas.

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Make Your Phone Messages Festive
You can update your incoming announcement, your on hold messages and music and even your voicemail to take account of the holiday season. Take this opportunity to thank your customers for their loyalty and wish them a Happy New Year. Let your callers know of any holiday opening hour changes or any holiday promotions while they wait on hold. The creative writing elves at M2 On Hold are experts at coming up with fun and festive ways to great and entertain your callers, don’t believe me? Listen for yourself:
Xmas Audio samples

 

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Have a Special Christmas Offer
It’s really easy to offer something different for Christmas, often just by repackaging what you already have. The limited availability and seasonality gives people a reason to buy today.
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Add some valued clients to your Christmas Party Guest List
Nothing builds better business relationships than one-on-one communication and what better way to socialise with some of your most valued clients than a party. Even those that won’t be able to make it will still appreciate the invite.

 

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Decorate Your Company Vehicles
Why not extend your office holiday decorations to your company vehicles? This is a great idea if you want to get noticed! Have some fun – keep it simple or go crazy. For an added bonus, film the staff decorating the cars and post it to your social media and website.

 

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Wear a Santa Hat or Christmatise your uniform
Santa hats are inexpensive and for only a few dollars you can buy a bag of them and hand them out to all the staff. Not a hat person? No problem, a reindeer antler headband (wearing mine as I type this) spreads the holiday joy just as much. Why not hand them out to some of your clients too.
Photo of someone from the office at their desk wearing a Santa hat.

 

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Make a Donation to Charity
Celebrate the giving season and make a gift to charity, let your customers know your contribution and give them a way to donate through your business.
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Send Christmas cards with your invoices
No one likes opening bills so take some of the sting out this holiday season but including a Christmas card in everything you send out.

 

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12 days of Christmas
Incorporate the 12 days of Christmas in your marketing. Make the most of the post-Christmas period by marketing from the 25th of December to the 6th of January, offering a great discount each day.
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3 Reasons Why Digital Signage is a Great Way to Advertise Your Products

3 reasons

In an information flooded world business owners often find their voice drowned out in the general chit-chat and shouting of social media and TV or print advertising. New ways to make the individual voice heard need to be found and digital signage offers a way to cut through the noise to reach your customers on a more customised level.

Targeted advertising

ICA Group, a major American supermarket franchise, reported an increase in sales of 150 per cent of the goods it promoted through in-store digital screens and point of sale displays. They use their screen to inform customers of in-store specials and to provided them with inspiration on how to use the products being advertised.

Unlike a lot of advertising methods where you throw your message out there (paying a marketing firm generously for it)  and hope that someone is interested, with digital signage you know customers are already interested, making it the perfect advertising tool to upsell and cross sell.

You’re in control

Digital signage is versatile enough to fit most business models. Some of the biggest opportunities in digital signage exist for businesses like coffee shops and snack bars or restaurants that are in control of their digital menu boards, complete with mouth-watering images of the dishes on offer which they can update in seconds anytime they need.

With the housing boom in full swing the ability to update advertising in an instant is an invaluable tool for real estate offices, allowing them to instantly list new houses or list a property as being sold.

Sharing, not selling

Retailers find that information provided on screens in the store are viewed by customers as a source of information rather than as a selling or advertising device. Sharing information is the modern equivalent of sales advertising and for that we have social media to thank. Customers no longer want to hear the hard sell.

While they have always wanted to know what’s in it for them, today’s sophisticated audience wants to be entertained, informed and enlightened before they will make that buying decision. For this reason on screen advertising in the business place is regarded more as being there for the benefit of the customer than for that of the business owner.

Digital signage is the way forward in the 21st century, offering affordable, energy efficient and easily maintained, targeted advertising at the time and place where it has maximum impact and return on investment.

Digital Signage For Australian SMEs

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Digital Signage in Australian Small Businesses

Digital signage – flat panel screens displaying advertising and information surround us – in supermarkets, at the gym, in the doctor’s office, they have become a part of the everyday landscape.

According to the marketplace, this is for very good reason – digital signage delivers measurable, proven business benefits.

Dynamic small businesses have already recognised and exploited these proven benefits, however for many others, the potential is still to be realised.

In service or sales environments, such as car dealerships and medical offices, studies have shown that by utilising digital signage to promote a specific offering, revenue from the sale of that product typically increase by 50%, and in some instances by an astonishing 300% – “The digital signage becomes our most valuable salesperson”.

The power of digital signage is most clearly recognisable in businesses where staff do not have the sales training to “upsell” consumers, such as at a mechanic or dental surgery. Digital signage also takes advantage of consumers in waiting areas, encouraging referrals for new business, and ensuring repeat business.